A Happy Sense of Achievement

Early last year, with the help of  22 Tango Creatives & Maya Franco Design Group, I was commissioned to create a logo for a new restaurant in Cebu. I've had experience in making logos before not of this type.  The concept was to make it look sophisticated and young but should embody a brush of Filipino culture since it was for a Filipino restaurant. These were the first attempts--very cafe-like and they don't really embody the Filipino culture of a fun and happy eating. I was trying to put in the image concepts of a ladle, a candle, a plate and a fish. But they didn't work very well. One even resembles an already existing restaurant's logo. So I had to scratch out the idea. 

 

With my next attempt, I was suggested to use a brush to make it a little bit more informal and fun. This time, I let myself go and wrote the restaurant's name in my most spontaneous handwriting. I used two types of brush techniques; dry and wet. For the last image, I used an old fountain pen. They came out pretty good. I submitted this and later I discovered one was chosen but I didn't know which one.

Fast forward to February 2013, I suddenly discovered that the restaurant was placed so near my office. Upon seeing the giant logo--I can't believe how beautiful it looks as a seven feet tall sculpture. Well, it's made of acrylic glass but still, seeing one's work being officially published like that can make anyone feel overwhelmed. I could almost say--I now know how a mother feels. And with this, I feel a happy sense of achievement.

Photo courtesy of Euge Veloso. HIKAY Restaurant is located in
Calyx Building,IT PARK, Lahug, Cebu City, Philippines.